Why Branding Is Important In 2023

Branding in marketing refers to making consumers feel good about supporting a company and establishing a connection. Effective branding creates a lasting impression that helps grow loyalty among customers for the long term.

History Of Branding

Branding started as a way of saying “This is my property”.

The word brand, from the old High German, brinnan, literally translates to “burn a mark”.

Ancient Egyptians heated objects like iron in a fire, until they were red-hot, and then used them to burn a mark on their cattle. Everyone had their own mark, and their branded sign proclaimed ownership.

A Wall Painting In Ancient Egypt Showing How Cattle Branding Worked | Image via Medium

Brand And Brand Marketing

A brand is how a company differentiates itself from its rival brands. A brand expresses the personality of the company, by communicating through its logo, name, tagline, voice, and tone.

Brand marketing is a way to promote your product or service by promoting your brand as a whole. The goal of brand marketing is to build the value of the company and its brand.

Staying Relevant

Some of the oldest and most recognizable brand names in automotive, toys, and food and beverage have been around in the game for decades, with some crossing more than a century of consistent and recognizable branding.

Staying Relevant Gives You An Edge | Image via LinkedIn

The brands which are old and new are adapting to stay relatable so that trends are effectively followed. The important reasons to stay relevant with branding in marketing are that needs are rapidly evolving and consumers are changing.

Key To Branding Effectively In 2023

An example is Mercedes Benz. It started its journey as a gas engine and industrial machine producer in 1883. It was only after three years that this now-luxury brand patented the Benz Patent Motorwagen to produce motor vehicles. The brand launched its first Mercedes vehicle in 1926.

It has a youtube channel with more than 1.7 million subscribers

When we think about today’s big brands, such as Nike, Coca-Cola, or Apple, it is apparent their branding in advertising plays an important role. The first thing that comes to mind is their recognizable logos and color schemes.

Big Brands Are Omni-Present | Image via TheTalon

What Is The Importance of Branding In 2023 And The Future?

Branding in advertising is what gives a reputation and, ultimately, a future. Because of the importance of branding, businesses, and organizations should build a strong brand right from the start so they can consistently maintain it as they grow.