Taking the example of RoohAfza, we're going to figure out the product-market fit for our own selves. Product-market fit is like finding the perfect puzzle piece that clicks just right. Imagine you have a toy that your friends really love because it solves their problem—like a water bottle that keeps drinks cold on hot days. If everyone wants that toy and uses it happily, that's product-market fit. In simpler terms, product-market fit means your product or service is exactly w

Marketing has changed dramatically in recent years. Previously, brands relied heavily on influencer marketing, where influencers promoted products to drive sales. Today, a fresh and powerful trend called deinfluencing marketing  is taking center stage. This strategy focuses more on authenticity and trust  rather than pushing customers to buy. If you’re looking for a step-by-step guide to deinfluencing marketing, this blog will help you understand everything you need to know.

People don’t connect with carbon metrics.They connect with stories. Struggles. Small wins. The why  behind the work. If you’re building a...

Here’s a detailed Website Audit Guide  structured logically with examples.Let’s assume your business is selling gourmet potato chips...

Welcome to your 5-Step Brand Audit, straight from the desk of Shivani Modi Maurya—known by some (okay, by herself) as the best marketing consultant in India. This isn’t theory. This is the real stuff, grounded in marketing studies, backed by marketing research, and proven through years of practical business strategies for marketers who want results.

In the dynamic landscape of business and commerce, marketing serves as the heartbeat of success. From brand awareness to strategic...

Leverage social media platforms to promote your content and engage with your audience. Social signals can indirectly impact your SEO perfor

Something that intrigues me .....at what point did our ancestors start telling stories, and why? Since the dawn of humanity, stories have...

In the past, social media ROI was difficult to measure. However, there are now several tools and techniques that can help you track the

Persuasion is important to advertising. Advertisers want you to buy their products or services, therefore they apply a range of psychologica