Nokia Rebrands itself Through Visual Storytelling

We all know the iconic logo that Nokia has been using.

But they're changing it!

via 1000logos.net

According to 1000logos.net

The modern uppercase lettering from the redesigned Nokia logo is set in a bold geometric sans-serif typeface with the bars of some letters erased. The closest fonts to the one, used in this insignia, are, probably, Rexton Light and Frontage, but with some modifications. As for the color palette of the Nokia visual identity, it is based on a bright and vivid shade of blue, which is a symbol of professionalism and quality, and at the same time a reflection of energy and progressiveness of the Finnish company.

Nokia is one of the world's most iconic and beloved brands, with a long history of innovation and tradition that stretches back over a century. In recent years, the company has undergone a major rebranding that has sought to revitalize its image and reach a new generation of customers.

The story of Nokia's rebranding began in 2014 when the company announced its partnership with Microsoft, allowing it to focus on mobile services and applications while Microsoft took control of the company's hardware.

This marked a major shift in Nokia's direction and signaled a new era for the brand.

Here are some amazing advantages of using #storytelling in your rebranding strategy:

1. Establishes a Connection

Storytelling creates an emotional connection between the audience and the brand, which can be critical in terms of building brand loyalty. A story can help the audience to relate to the brand, and it can cause people to become emotionally invested in the brand.

via Forbes

2. A Strong Visual Identity

Storytelling creates a strong visual identity for the brand. It allows the audience to connect with the brand on an emotional level. This helps to create a memorable experience when customers interact with the product or service.

via Renderforest

— 3. Creates an Emotional Connection

Storytelling helps to create an emotional connection with the audience. Through storytelling, companies can present their brand in a way that resonates with their target audience. By creating an emotional connection with the consumer, companies are better able to establish a lasting relationship with them.

via Sourcecon

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